The Senior Paid Media
Consultant
12+ years. Google Partner certified. Hundreds of brands scaled across US, UK & Europe. One senior specialist leading your strategy and execution. No handoffs, no juniors, no one between you and the work.
Services
What I Deliver
Search, Shopping, Performance Max, YouTube. Full coverage, full technical depth. Auction strategy, smart bidding, query sculpting, and conversion tracking built from the ground up. Not inherited and patched. Built right from day one.
Enquire ↗Meta, TikTok, LinkedIn, Pinterest. Full-funnel strategy built around your unit economics, not platform defaults. Audience architecture, dynamic creative testing, and bid management engineered to reduce your CAC and compound performance over time.
Enquire ↗Product feed strategy for Google Merchant Centre, Shopping, and Performance Max. Title optimisation, GTIN enrichment, attribute completeness, disapproval resolution. Most campaigns skip this layer entirely. It's where most ad budgets quietly leak.
Enquire ↗Digital PR that earns real coverage in US, UK and European publications, building domain authority and brand signal that feeds directly back into paid performance. Not link-building for its own sake. Authority that moves rankings and real metrics.
Enquire ↗Ad creative built specifically for paid channels, not repurposed brand assets. Static, motion, and UGC-style formats produced and A/B tested to find what actually converts across Google, Meta, and TikTok.
Enquire ↗Work alongside your in-house team or existing agency, auditing performance, rebuilding strategy, and holding vendors to account. The senior layer your budget needs between you and whoever is running your media.
Enquire ↗Websites built with AI integration at the core, not bolted on after the fact. Smart chat, personalised content, live data feeds, and conversion logic that adapts to your visitors. Built to perform from day one, not just look good in a screenshot.
Enquire ↗Bespoke AI automations designed around how your team actually works. Repetitive tasks eliminated, reporting automated, and decision-making accelerated so your people spend time on the work that moves the needle, not the admin around it.
Enquire ↗Industry Experience
Delivering Results Across Every Sector
Case Studies
Proven Results
Full account restructure for the largest indoor go-karting operator in the UK. Rebuilt campaign architecture, audience strategy, and feed optimisation across a competitive leisure market where overall category demand was flat.
A 16-venue luxury dining group operating across London, New York, Paris, Hong Kong, and Dubai: five cities, five distinct audiences, five different booking landscapes. Rebuilt the full Meta and Google Ads strategy with a unified framework and location-level precision, delivering more reservations at lower cost across every flagship.
Inherited a portfolio of underperforming lead gen accounts and rebuilt strategy from scratch. Restructured campaign architecture, tightened targeting, and overhauled bid strategy, moving accounts from loss-making to positive ROI in under two months. £1.6M in annual budget managed.
Paid search managed across 25 simultaneous country campaigns spanning Europe, the Americas, Asia-Pacific, and the Middle East. Campaigns extended beyond Google and Microsoft to Yahoo Japan, Naver, Baidu, and Yandex, with strategy adapted to each platform's behaviour and local audience intent.
The Difference
Why Paidgrowth
Senior-level paid media is rare. Most brands have never experienced what it actually looks like. Strategy and execution led by the same specialist, from day one.
12+ years, Google Partner certified, UK award-recognised Google Ads expertise. Results that speak for themselves across retail, hospitality, and SaaS.
No templates, no copy-paste frameworks. Every account is built from scratch around your goals, your audience, your competitive landscape. What worked for someone else is irrelevant.
No juniors, no account managers in the way. Direct access to specialists with 8+ years each in their discipline, on every account, every time.
Testimonials
What Clients Say
"Gonçalo has been instrumental in setting up our ads accounts and has gone above and beyond. I had high expectations going in. They were immediately surpassed. The results are amazing and his professional attitude makes the whole process a pleasure. I would wholeheartedly recommend him for any paid media project."
"I have never met anyone who understands Paid Search quite like Gonçalo. He doubled our CTR and halved our CPC, resulting in a 40% increase in sales over a year. It is because of Gonçalo that I, and many others I work with, have realised the power of well-executed PPC."
"In a highly competitive industry, I was more than impressed by Gonçalo's ability to come up with new ideas and approaches to account management, customer targeting, and campaign optimisation. I would definitely recommend him to anyone looking to improve their paid advertising."
FAQ
Got Questions?
Both. I work directly with brands as a senior paid media consultant, owning strategy and execution end-to-end. I also work alongside existing in-house teams and external agencies, providing senior oversight, auditing, and strategic direction. If you have an agency and aren't confident in their performance, that's often the best starting point.
An agency runs dozens of accounts per account manager, has internal handoffs, and is commercially incentivised to retain you, not always to challenge you. A consultant works a smaller number of accounts, owns the strategy personally, and has no reason to stay quiet about underperformance. You get direct access, honest reporting, and someone whose business reputation depends entirely on your results.
Primarily US, UK and Europe, with experience managing simultaneous campaigns across all three markets. In terms of budget, I work best with brands spending £20k to £500k/month in paid media. Large enough that expertise genuinely matters, focused enough that I remain accountable for every pound.
Three main models: project-based (audit, account rebuild, or strategy), retainer (ongoing management and advisory), or fractional Head of Paid (I act as your senior paid media lead, working directly with your team and any external vendors). We'll figure out what fits on the discovery call.
A 30-minute call. No pitch deck, no sales process. You tell me what's working and what isn't. I'll tell you directly whether I can help and what it would look like. If it's not the right fit, I'll say so.
Let's
Talk.
No pitch decks. No agency theatre. A direct conversation about your paid media and whether I can genuinely move the needle.